Google Now is an intelligent personal assistant developed by Google. It is available within the Google Search mobile application for Android, as well as the Google Chrome web browser on personal computers - wikipedia 
Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Along with answering user-initiated queries, Google Now proactively delivers to users information that it predicts (based on their search habits) they may want.
The question here is how much can we leverage this technology to provide open Linked Data in our applications and User Generated Content - youtube